Ramallah – Dunya Al Watan
Al-Maliki Group, a family business group specialized in retailing and distributing luxury products in the Kingdom of Saudi Arabia, which is currently preparing to celebrate the 70th anniversary of its launch in 2022, announced its contribution to the digital transformation and development of the e-commerce market in the Gulf states, which is worth 29 billion. dollars, by investing in Salesforce Solutions, a global leader in the development of customer relationship management solutions.
With the growing number of tech-savvy youth across the region, more and more customers are looking to take advantage of convenient, omni-channel, and data-driven e-commerce experiences. As a result, the e-commerce market in the Arab Gulf states is witnessing a compound annual growth rate of 20%, with expectations that it will reach $29 billion during the year 2021, according to the latest reports issued by Kearney Consulting.
On this occasion, Daniel Gomez Rojas, Executive Director of the Digital Sector at Al-Malki Group, said: “We are always looking to meet all the requirements and needs of our customers who want to have more interactive and specialized shopping experiences, especially in light of the competitive atmosphere witnessed by the e-commerce and retailing of luxury products in countries The Gulf: Most of our customers used to shop at traditional stores in malls before the outbreak of the epidemic, but the situation has changed now, and customers prefer to have multi-channel electronic experiences, starting with searches and ordering online, and later followed by trying to receive their purchases from stores.
Daniel Gomez Rojas added: “Thanks to the digital transformation processes we started in collaboration with Salesforce, the Al-Malki Group can now monetize data to deliver differentiated experiences for brands. By leveraging the MuleSoft-based API, the Al-Malki Group will be able to connect customer data and integrate many more systems according to the highest levels of efficiency and streamlining.
Daniel Gomez Rojas concluded, “Now the Al-Maliki Group can better define and identify millions of its customers, offer individual digital marketing, and give its customers personalized offers. We have been able to move from a business that is restricted to buying and selling merchandise, to an advanced level of creating Personalized and unique experiences for the customers of our network of brand partners, whether online or in-store.”