Sharjah, October 27/WAM/ The Sharjah Investment and Development Authority “Shurooq” is participating in the World Travel Market 2021, which will be organized virtually and in reality at the “Excel Exhibitions” in the British capital, London, during the period from 1 to 3 November, within the pavilion of the Sharjah Commerce and Tourism Development Authority With the aim of shedding light on the latest developments of its tourist destinations in the Emirate of Sharjah, as well as presenting its future projects, including the “Al Jabal Resort” in the city of Khorfakkan and the “Al Bardi Resort” in the city of Al Dhaid, and revealing its partnerships aimed at consolidating its relations with the most prominent international hospitality companies.
“Shurooq” reviews the development path of the tourism sector in Sharjah and the diversity of its options that include environment, heritage and culture in front of the tourism sector experts and thousands of visitors to the international exhibition, the position of the Emirate of Sharjah as one of the most prominent global destinations for investors looking to expand their investments through the opportunities provided by its diversified portfolio and for tourists who They are looking for a rich and unique tourist experience.
During the exhibition, “Shurooq” focused on introducing the “Moon Inn” from “Misk”, as it is the latest project of the Authority, which began to receive visitors from lovers of desert adventures, as it provides a camping experience in the natural sand dunes within modern facilities equipped with the latest luxury hospitality facilities, and represents its opening in the central region. From the emirate, a new addition to the portfolio of “Shurooq” projects in the leisure and environmental tourism and luxury hospitality sectors.
During its participation in the exhibition, “Shurooq” will display the luxury eco-tourism resorts that fall within the “Sharjah Hospitality Group” luxury hotel brand and combine a number of the finest hospitality facilities in the emirate and affiliated to “Shurooq” under the management of “Misk by Shaza”, which is the Kingfisher Inn in Kalba and the Faya Inn in Mleiha and Al-Badayer Oasis in the Al-Badayer Desert, in addition to the Moon Lodge, which is located in the middle of the Mleiha Desert and the sand dunes, overlooking the fossil rocks of the Al-Faya Mountains, in addition to the mountain resort, which was recently announced to start development, located between Khorfakkan Beach and Luluiya Beach on the eastern coast of the country. Al Buraidi” in the city of Al Dhaid, which is being developed by “Shurooq” in cooperation with the Environment and Natural Reserves Authority in Sharjah within the “Safari” project, which is expected to start at the end of this year.
His Excellency Marwan bin Jassim Al Sarkal, CEO of the Sharjah Investment and Development Authority “Shurooq”, said, “The holding of the World Travel Market in London in this session, both virtual and on the ground, after it was organized virtually only last year, embodies the restoration of tourism activity through the return of the world. The gradual movement of travel, as the United Arab Emirates is one of the first countries whose tourism and hotel sector is witnessing an active movement and demand from various visitors and tourists around the world, especially since the launch of the global travel market coincides with the holding of Expo 2020 Dubai, which also represents a tourist season, in addition to attracting investors around the world. It enhances the economic, tourism and investment movement that the country is witnessing.”
He stressed Shurooq’s keenness to participate in the global travel market to keep pace with the trends of tourism markets around the world and to learn about the new mechanisms and methods that it has developed to overcome the repercussions of the global pandemic in order to enhance our experience in developing projects within an integrated system aimed at enhancing the tourism scene in the emirate and meeting the economic and social needs of the community in accordance with the directives His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.
It is noteworthy that the World Travel Market in London is a leading global event in the travel and tourism sector that provides those interested in the tourism sector the opportunity to learn about thousands of destinations and brands around the world, and attracts a group of senior speakers, businessmen and leading figures specialized in a variety of sectors.