Ericsson partners with du and Pure Harvest for Smart Farms to harness 5G technology in farms – UAE breaking news

Ericsson partners with du and Pure Harvest for Smart Farms to harness 5G technology in farms – UAE breaking news
Ericsson partners with du and Pure Harvest for Smart Farms to harness 5G technology in farms – UAE breaking news

Ericsson signed a Memorandum of Understanding with Du, a subsidiary of Emirates Integrated Telecommunications Company, and the UAE agricultural technology company, Pure Harvest for Smart Farms, to deploy innovative smart farming solutions based on 5G technologies in agricultural sites in Al Ain, UAE. The new memorandum of understanding was signed on the sidelines of GITEX Technology Week 2021.

Ericsson signed a Memorandum of Understanding with Du, a subsidiary of Emirates Integrated Telecommunications Company, and the UAE agricultural technology company, Pure Harvest for Smart Farms, to deploy innovative smart farming solutions based on 5G technologies in agricultural sites in Al Ain, UAE. The new memorandum of understanding was signed on the sidelines of GITEX Technology Week 2021.

The goals of the new memorandum of understanding to spread smart agriculture solutions based on 5G technologies are in line with the goals of the sustainability agenda in the UAE, which aims to enable access to sufficient and affordable food, achieve sustainable economic growth, build healthy ecosystems, and increase resource efficiency.

Many institutions in the Middle East, especially the UAE, are witnessing an increase in the use of 5G networks and the Internet of Things, and the extremely low response time, high speeds, and high productivity of 5G technologies provide huge opportunities in the field of smart agriculture. Fifth generation technologies also enhance the use of autonomous vehicles, such as drones, to carry out pest and weed control operations. Moreover, 5G-enabled connected devices enable the collection of vast amounts of data that can be used to improve operations and increase understanding of agricultural variables, such as local humidity and rainfall, and temperature changes, ensuring improved crop yields and increased quality.

Sky Kurtz, founder and CEO of Pure Harvest Smart Farms, said: “As a company focused on world-leading CEA technologies, our goal is to incubate innovation to address global and regional challenges such as food security, water conservation, and economic diversification. It can contribute to a more sustainable future. This partnership is part of an overall effort by Pure Harvest Smart Farms to build enhanced technology capabilities to further expand our operating model toward the most innovative solutions to enable CEA globally.

In addition to this partnership, we manage several R&D projects as well as establish an in-house R&D team.

Fahad Al-Hasawi, CEO of Emirates Integrated Telecommunications Company, said: “du is proud to cooperate with Pure Harvest and Ericsson to provide a range of advanced solutions supported by 5G technology in the field of smart agriculture. With the acceleration of technological development, all sectors and companies operating in them require sustainable solutions supported by the latest technologies, in order to ensure that they continue to make valuable economic and societal contributions over the coming years and decades. The agricultural sector is certainly one of the most important sectors in the sustainable development process, and through this partnership, we look forward to helping provide sustainable solutions and prominent use cases that can contribute to enhancing efficiency, simplifying operations, and driving growth.

Fadi Faroun, President, Ericsson Middle East and Africa, said: “The farming industry is ready to undergo a digital transformation journey, as farmers realize the importance of digital technologies such as sensors, drones and robots to increase the efficiency of their operations. The collaboration brings the reality of the Internet of Things to life, and we look forward to our collaboration with du and Pure Harvest Smart Farms to create an ecosystem for positive digital transformation of agriculture, in line with the UAE’s sustainability agenda.

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