“Development that will change consumption habits”: Barn-Nestle has developed a tuna from the plant

“Development that will change consumption habits”: Barn-Nestle has developed a tuna from the plant
“Development that will change consumption habits”: Barn-Nestle has developed a tuna from the plant

The Nestle Barn Group enters the world of animal food substitutes and yesterday launched a new product under the VUNA brand. The product is manufactured in Israel and is a continuation of the nutritional vision of animal food substitutes in Israel, which began with the establishment of Tevol by Kaplan Gases 36 years ago. As part of this, the company’s products will be marketed for the first time through the Landover coffee shop chain. There is an intention to expand the collaborations to health food stores, pizzerias, sushi and later also to retail chains. The company has already started exporting vegetable tuna to Europe.

The tuna market in Israel is estimated at NIS 700 million a year. About a million tuna dishes are ordered each year in restaurants, with the most popular dish being tuna salad. The 3 million Israelis who claim to be half vegetarians did not have a proper replacement for the popular fish.

Osem-Nestle CEO Avi Ben Assayag said: “We are proud that the Israeli team has led such a significant and innovative development that will change the consumption habits of millions around the world. This is the opening shot to a new world of plant-based fish-based fish. “We are well aware of the vegetarian and vegan trend, and are leading the development of a variety of delicious and nutritious solutions based on vegetables and legumes, rich in protein and containing quality ingredients, which are a substitute for a meat dish and a source of iron and B12.”

Osem CEO, Avi Ben Asaig (Photo: Itzik Shokel)

Landover Group CEO Ofer Koren added: “We have set ourselves the goal of offering the menu the most delicious dishes with the finest ingredients. “Recently, we have significantly increased the supply of vegan dishes on the menu, in order to meet the need of vegans who are looking to reduce the consumption of animal foods.”

Source

Development change consumption habits BarnNestle developed tuna plant

 
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