A unique postcard exhibition – Yoffi’s Israel – showcasing the works of 36 Israeli artists from the Soviet Union will be on display in the coming days at the Jerusalem Product Sign.
The postcard exhibition, which will be open to the general public free of charge, is sponsored by Russian-Israeli businessman Roman Abramovich, and is a joint venture between Yoffi and the Jerusalem Post. The event is organized by the Jerusalem Skizza Gallery, which is a cultural center for Russian-speaking Israelis.
Russian-born entrepreneur Arkady Mayopis founded Yoffi in 2015, after immigrating to Israel that year. The family company produces and markets Israeli gastronomic souvenirs, which are sold in Israel and around the world, including tahini, honey, dates, nuts, halva, herbal tea, olive oil and more.
Yoffi decided to expand its product line, and produce colorful postcards with an Israeli flavor. The company invited artists who immigrated from the former Soviet Union to create postcards that combine ancient and modern scenes of the Land of Israel.
The company now seeks to share the artwork with the public, and in honor of this has organized Yoffi’s Israel Postcard Exhibition. The postcards, which for the purpose of the exhibition have been turned into full-size paintings, reflect the point of view of the artists on Israel, and include local personalities, historical monuments and breathtaking landscapes, alongside images depicting Israeli progress in high-tech.
The Jerusalem Product Sign House, located at 12 Hebron Road in Jerusalem, is also home to Skizza – a hostel that displays the works of artists who immigrated from the former Soviet Union and who incorporate Jewish and universal values in their works. The postcard exhibition will run from October 20 to November 15.