Al-Anani reviews the achievements of tourism and the ministry’s strategy within Egypt’s Vision 2030

Al-Anani reviews the achievements of tourism and the ministry’s strategy within Egypt’s Vision 2030
Al-Anani reviews the achievements of tourism and the ministry’s strategy within Egypt’s Vision 2030

Posted on: Monday, October 18, 2021 – 11:40 PM | Last update: Monday, October 18, 2021 – 11:40 PM

Dr. Khaled El-Anany, Minister of Tourism and Antiquities, reviewed, in a detailed presentation, the strategy of the Ministry of Tourism and Antiquities during the coming period in light of Egypt’s Vision 2030, in addition to presenting the most prominent achievements of the ministry during the past period and the features of the current tourist and archaeological situation.

This came in an expanded meeting today of the Committee on Culture, Tourism, Antiquities and Information in the Senate, with the participation of Ghada Shalaby, Deputy Minister for Tourism Affairs, Dr.

The session was started by Representative Mahmoud Muslim, head of the committee, by giving a speech in which he welcomed the attendees and the minister, pointing out that this session came to review the strategy of the Ministry of Tourism and Antiquities in light of Egypt’s vision 2030, stressing the committee’s interest in the tourism and antiquities sector, and its keenness since the end of the last session to host the minister, pointing to Today’s meeting comes at an important time, especially with the imminent opening of Al-Kabash Road and a celebration in Luxor.

For his part, Dr. Khaled El-Anany expressed his appreciation to the committee and the esteemed council, pointing to the importance of the tourism industry, which is one of the main pillars of the national economy and contributes to providing job opportunities, as 3 million Egyptians work directly and indirectly, and also pointing to the importance of the antiquities sector, saying : “Egyptian antiquities are the most precious thing we have, and the ancient Egyptian civilization is a pride for all of us.”

Al-Anani spoke about the beginning of the establishment of the Ministry of Tourism and Antiquities, as it was established as one ministry in the government of Ali Sabri in March 1964, after which they were separated, and then they were merged into one ministry again in December 2019, with the aim of integration between the two sectors as well as between the work of the two ministries. He reviewed an overview of all sectors in the ministry, and their organizational structure after merging the two portfolios of tourism and antiquities together in one ministry, pointing to the creation and merging of a number of departments.

He explained the current strategy of the Ministry of Tourism and Antiquities for sustainable development – Vision 2030, which came in light of the integration between the two sectors, as its vision is based on strengthening Egypt’s leadership as a major modern and sustainable tourist destination, which contributes to strengthening the country’s national economy, through its rich tourism, natural, human and archaeological resources and components. and diversified, and to preserve the unique Egyptian cultural heritage for future generations and mankind.

He added that the goal of achieving this strategy is to advance the tourism and antiquities sectors in Egypt, make optimal use of the state’s tourism, natural, human and archaeological resources, work to ensure their sustainability, and provide a distinct and advanced infrastructure and service in them to increase Egypt’s competitiveness, by encouraging investment opportunities, raising the efficiency of the human element and using methods Modern technology, through institutional and legislative frameworks to keep pace with global development, with the application of the best ways to promote and stimulate tourism locally and internationally to attract the largest number of tourists from different markets and all groups, especially those with high spending, encourage domestic tourism, increase tourism and archaeological awareness, carry out archaeological excavations and implement projects Securing, restoring and maintaining antiquities and building and developing museums throughout the Republic.

He pointed to some legislative measures related to the tourism and antiquities sector, including the amendment of the Antiquities Protection Law twice in 2018 and 2020 to increase the penalty for theft and smuggling of antiquities and fight stealth excavation and climbing, among others, in addition to issuing laws to establish two economic bodies, namely, the Grand Egyptian Museum Authority in 2020 and the National Museum Authority The Egyptian Civilization in 2021, and the Umrah Regulation Portal Law to preserve the rights of pilgrims and companies, in addition to the fact that work is currently underway to finalize the Tourism and Antiquities Fund Law to maximize the Fund’s income, the Hotel and Tourist Establishments Law to facilitate investors to terminate licenses, and the Tourism Chambers Law and the Union’s organization, which has not yet been implemented. Amending it since 1968, the law regulating tourism companies, and the law for the support fund for workers in the tourism sector in times of crisis.

He shed light on Egypt’s tourism components, as it owns a large number of fixed and floating hotels, tourist resorts, shops, establishments, companies, tourist vehicles, yachts, diving centers, camps, archaeological sites and museums, beaches, and others. This crisis is from its inception, as international air traffic was suspended in March 2020, hotel and tourist facilities, archaeological sites and museums were closed, and a crisis committee was established in the ministry, in addition to the allocation of the hotline (19654) to receive complaints from workers in the tourism sector and inquiries from tourists in a number of different languages.

The minister spoke about the Egyptian state’s keenness to support the tourism sector during the crisis and the decisions it took for fees, scheduling debts and exemptions, preserving existing workers and not laying them off, as this was on the condition of obtaining any support provided by the state, thanking the private tourism sector for its commitment not to lay off the workers in it. .

He pointed to the initiatives issued by the Central Bank to support the tourism sector, to reduce the interest rate on the initiative presented to support the tourism sector from 12% to 10%, and then to 8%. New aviation until April 30, 2022, granting a reduction in aircraft fuel prices, bringing the total value of the reduction to 15 cents per gallon until April 30, 2022, granting a 50% reduction on landing and accommodation fees and a 20% reduction on ground services fees provided at Egyptian airports in the governorates Tourism until April 30, 2022, in addition to allowing 28 additional nationalities to obtain an emergency visa at the Egyptian ports, bringing the total to 74 countries, as well as allowing tourists with valid visas from the United States of America, the United Kingdom and the Schengen countries to enter Egypt without a prior visa.

The minister indicated that a new airline will be launched starting from October 27 from Sharm El-Sheikh to Luxor, and the price of a one-way ticket, including taxes, will be at a flat rate of 1800 pounds, as part of the work to provide an integrated tourism product by integrating the beach and leisure tourism product with the cultural tourism product. .

He spoke about the foreign visits he made during the last period, such as visiting the countries of Ukraine, Belarus, Poland, Russia, France, Germany and the United Arab Emirates, in addition to attending the Tourism Recovery Summit in the Kingdom of Saudi Arabia.

The minister revealed the official visit of Zurab Pololikashvili, Secretary-General of the World Tourism Organization, to Egypt last August, which is his first visit outside Europe after lifting the travel ban and resuming flights in light of the Corona virus crisis.

Dr. Khaled El-Anany highlighted what the ministry is doing in order to improve the mental image of Egypt abroad, pointing to the contract with a Canadian-English international alliance to prepare a media tourism strategy, which was completed and delivered last August, on the basis of which an international promotional campaign for Egypt will be launched for a period of three years. Years before the beginning of the end of this year to promote tourism to Egypt more and attract more tourists to it.

On the promotional activities carried out by the ministry, the minister spoke about the ministry’s keenness to promote the Egyptian tourist destination abroad through participation in regional and international tourism fairs and exchanges, in addition to sponsoring various events and events such as festivals, conferences and international sports tournaments, and organizing induction trips for senior media professionals, journalists and world celebrities. And hosting many bloggers and influencers on social media from different countries of the world who have a following
High on these sites in visits to the Egyptian tourist destination, pointing to the hosting of about 58 influencers from Arab and foreign countries, as well as Egyptians.

He reviewed a number of recently launched advertising campaigns, including the “Same Great Feelings” campaign, which was launched on Egyptian, Arab and international social media platforms.

He explained that through this campaign, the propaganda film “A Tourist’s Journey in Egypt” was launched, which achieved more than 160 million views in about a month and won a number of international awards. It aims to promote various Egyptian tourist destinations and shed light on the precautionary measures applied in airports, hotel facilities, sites and museums archaeological.

He explained that the ministry is keen to organize visits by the ambassadors of foreign countries in Egypt, including their visit to the city of Sharm El-Sheikh on the occasion of the celebration of World Tourism Day for the year 2020.

The minister explained that despite the global crisis of the Corona virus, many international media published a number of articles and positive reports on tourism in Egypt, including The Telegraph, the British Guardian, and Trip Advisor, as well as choosing CNN Travel Egypt among the 21 best destinations. Safe tourist travel in 2021.

The minister indicated that the ministry is keen to raise the level of quality of services, noting that the ministry has issued a decision to determine the minimum fee for accommodation service in hotel establishments, so that the minimum fee for accommodation service (of any kind) per person per night in five-star hotel establishments is $40. US dollars or its equivalent, and 28 US dollars or its equivalent in four-star hotels, and added that this decision is scheduled to enter into force as of November 1.

The minister also explained that the ministry is making unremitting efforts to restore Egyptian antiquities smuggled abroad, in light of the great interest that the Egyptian state and its institutions offer to preserve its cultural heritage and history. From Paris in 2021.

He talked about the exhibitions of temporary foreign antiquities and their role in promoting tourism to Egypt, including the exhibition of antiquities of King Tutankhamun in America, France and England from 2018-2020, the “Kings of the Sun” exhibition at the National Museum in the Czech capital Prague in 2020, and the exhibition of golden treasures of the Pharaohs in Monaco 2018, and this year’s participation with a coffin Pharaonic for display in the Egyptian pavilion at Expo Dubai 2020.

He confirmed the completion of 80 projects to restore, develop and secure antiquities, pointing to the most prominent archaeological openings, including the opening of the Sharm El-Sheikh and Kafr El-Sheikh museums and the royal vehicles in Bulaq and Sohag National Park, in addition to the inauguration of the Baron Empain Palace in Heliopolis, and Al-Azhar Mosque, and the President’s reception of the royal mummies procession, the opening of the museum The National Museum of Egyptian Civilization, and the inauguration by the Prime Minister of the Archeology Museum in Hurghada, and the inauguration of the Pyramid of Djoser.

He pointed to the opening of the archaeological Al-Fath Mosque in Abdeen in Cairo, the archaeological synagogue of Eliyahu Hanbi in Alexandria, in addition to the opening of a museum of Egyptian antiquities at Cairo International Airport, a mosque and the mausoleum of Imam al-Shafi’i, the opening of the first phase of the restoration project of the Al-Tanbagha Mosque of Mardani, and the opening of the Al-Jeddawi Archaeological Agency in Esna, Luxor Governorate. The Citadel of Shali and the Aghurmi Mosque in Siwa Oasis, and the Temple of Isis in Aswan, after the completion of its restoration project.

He pointed to the state’s keenness to establish and open a number of museums in the various Egyptian governorates to raise awareness among Egyptians, develop their spirit of belonging and introduce them to the civilization of their ancestors.

During the presentation, the minister referred to the opening and development of 3 sites in the path of the Holy Family, which are Samanoud site in Gharbia Governorate, Tel Basta site in Sharkia Governorate, and the site of the Virgin Mary Church in Sakha in Kafr El-Sheikh Governorate, and four projects have been completed to reduce the groundwater level in Edfu. Kom Ombo and Osireion in Sohag and Kom Al-Shaqafa in Alexandria.

The minister also talked about the ministry’s efforts to develop tourism services provided to visitors at archaeological sites and museums, and to make these services available to provide an integrated cultural, civilizational and tourism experience for its visitors, including the project to develop the Sheikh Hamad and Hawaweesh areas in Sohag, the Beni Hassan area in Minya, the Philae temple in Aswan, the Saqqara antiquities area, and the lighting of the two temples of Abu Simbel and the road leading to it, and the development of the Abydos area in Sohag, the Giza pyramids area, and others.

He also spoke during the meeting about the ongoing projects, including the Palace of Muhammad Ali in Shubra, which has 99% of works completed, and the Grand Egyptian Museum, this great edifice in which works are progressing in full swing according to the specified times, stressing that the two halls of King Tutankhamun’s exhibition It will be one of the most beautiful exhibition halls in the world, and the Museum of the Capitals of Egypt has been completed in the New Administrative Capital, in addition to the completion of the project to discover the royal procession road known as the Rams Road, and work is underway to organize a huge celebration in Luxor to promote Luxor Governorate. .

He added that hotel establishments are currently being re-evaluated according to the HC “Hospitality Criteria” classification standards, indicating that 425 out of 848 operating establishments have been re-evaluated so far.

The minister pointed to the presence of 270 Egyptian, foreign and joint archaeological missions from 25 countries, which made many archaeological discoveries, pointing to the launch of a campaign to clean and maintain statues in public squares and parks in the governorates of the Republic, in addition to the opening of a factory for archaeological reproductions, which is the first of its kind in Egypt and the Middle East. With the aim of protecting the civilizational and cultural heritage.

During the meeting, the minister stressed the ministry’s keenness to train workers in the tourism sector in many fields to raise the efficiency of the human element in the sector.

He also talked about the ministry’s efforts in the field of digital transformation, pointing to the launch of a service to send text messages to tourists on their mobile phones upon their arrival at Egyptian airports to welcome them and introduce them to the hotline number launched by the ministry to serve tourists, and to respond to their inquiries and listen to their suggestions or complaints. The text messages also contain On the emergency numbers of the police and ambulance, in addition to working on developing the electronic reservation platform for archaeological sites and museums, launching the official website of the National Museum of Egyptian Civilization, the first electronic ticket reservation platform, in addition to starting the operation of electronic payment machines in the Egyptian Museum in Tahrir and starting the operation of electronic payment machines for entry tickets. The Egyptian Museum in Tahrir, and the launch of a project to implement the automation of central management services for hotel facilities, shops and tourism activities in the ministry, in addition to developing the Umrah portal to achieve linkage with flight reservation systems, hotels and agents.

 
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