du announced the signing of a new partnership agreement with aswaaq, a leading and trusted local brand that provides high-quality retail services in a unique marketing environment, to implement an advanced Software Defined Wide Area Network (SD-WAN) solution at its prime locations. The new connectivity solution will provide aswaaq retail stores with a set of operational benefits that focus on improving operations management, increasing productivity, and reducing costs, in line with du’s vision of supporting its enterprise customers and enabling them to keep pace with the requirements of the digital economy. The cooperation agreement between the two sides was officially signed on the sidelines of the GITEX Technology Week 2021; Du will be responsible for providing and implementing a managed SD-WAN solution as the main service provider.
Affan Al-Khoury, Deputy CEO of aswaaq, said: “Achieving our goals at aswaaq, which is to consolidate our leadership position as a world-class premium retailer, and to develop competitive and sustainable business models, requires a high level of flexibility and the ability to adopt the latest communication technologies and solutions that It allows us to keep pace with shifts in consumer trends. We are pleased to cooperate with du to benefit from its extensive experience in the field of communication and information technology services, and we look forward to seeing the positives that the managed (SD-WAN) solution from du will provide us, especially in terms of improving the level of our operations and capabilities in the coming years.”