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London: The American e-commerce giant Amazon has opened a non-food store in Britain, its first outside the United States, through which it enhances competition with traditional stores.
And last March, the giant group also launched in Britain the first store outside the United States of its “Amazon Fresh” chain of food products without a payment box, with the value of purchases withdrawn directly from the customer’s account thanks to a system of sensors.
The group now operates six “Amazon Fresh” stores in Britain (compared to 32 in the United States), in addition to a hairdressing salon “Amazon Salon”.
For years, the giant American group has achieved strong growth in Britain since before the global health crisis to compete strongly in the crisis distribution sector in the country, and the Covid-19 pandemic has strengthened its position due to the closure of non-essential stores for many months and the sustainable change in consumer habits.
Richard Lim of Retail Economics said the launch “sends a message to the industry that competition could be even tougher”.
“Despite the difficulties caused by the current supply problems and the impact of Brexit, Amazon has always relied on long-term results,” he added in a comment sent to AFP.
“The non-virtual presence allows loyal customers a seamless shopping experience by giving them the ability to touch and feel merchandise and come to the store to take their chosen purchases online,” Lim noted.