After months of closure due to the Corona pandemic, cinemas in Britain are preparing for a huge weekend crowd thanks to the latest installment in the James Bond series.
The title of the new Bond movie (No Time to Die) “No Time to Die” may be appropriate for a sector that has been badly affected by the closure of cinemas around the world in order to limit the spread of the virus.
Cinemas have reopened in many countries, but the popularity of many online streaming services has increased during the general closure and has become a constant threat to cinema halls.
But there are more optimistic signs on the other side of the ocean. For example, “Shang-Chi and the Legend of the Ten Rings,” which premiered over the Labor Day holiday, brought in $94.7 million in ticket sales in US and Canadian theaters.
Disney will show the films “Eternals” and “West Side Story” and “West Side Story” and the rest of the 2021 films exclusively in theaters first, before showing them on online broadcasting platforms, in an indication of its confidence in the return of demand to go to the cinema.
“What Bond and other films coming out in the last few months like Shang-Chi show is that when films are shown exclusively in pre-show theaters or on streaming platforms, there is a demand for them to be seen,” said John Dixon, director of marketing for Showcase. In cinemas.”
“No Time to Die” is the twenty-fifth in the James Bond series and the last film in which Daniel Craig plays the role of the famous British secret agent. Its showing has been postponed three times in order to wait for cinemas to reopen.
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