British cinemas are preparing for a full audience at the weekend thanks to the James Bond series, but they will still face the challenge of making going to the cinema a tradition again after the Corona pandemic.
The title of the new Bond movie (No Time to Die) “No Time to Die” may be appropriate for a sector that has been badly affected by the closure of cinemas around the world in order to limit the spread of the virus.
Movie theaters have reopened in many countries, but the popularity of many streaming services such as Netflix has increased during the general closure and has become a constant threat.
But there are more optimistic signs on the other side of the ocean. Disney’s Labor Day “Shang-Chi and the Legend of the Ten Rings” grossed $94.7 million in ticket sales in US and Canadian theaters.
Disney (Eternals) will show “The Immortals” and (West Side Story) “West Neighborhood Story” and the rest of the 2021 films exclusively in theaters first, before showing them on broadcast platforms, in an indication of its confidence in the return of demand to go to the cinema.
“What Bond and other films coming out in the last few months like Shang-Chi show is that when films are shown exclusively in pre-show theaters or on streaming platforms, there is a demand for them to be seen,” said John Dixon, director of marketing for Showcase. In cinemas.”
“No Time to Die” is the twenty-fifth in the James Bond series and the last film in which Daniel Craig plays the role of the famous British secret agent. Its release date has been postponed three times while waiting for cinemas to reopen.
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