Emirates Airlines spreads the Expo message across the world with the A380 in full livery

Emirates Airlines spreads the Expo message across the world with the A380 in full livery
Emirates Airlines spreads the Expo message across the world with the A380 in full livery

Emirates, the main partner and official carrier of Expo 2020 Dubai, has unveiled the A380 in a new and full blue livery for Expo 2020 to continue highlighting the international event around the world.

The new livery, which differs from the traditional white and gold stickers, covers the entire airframe from the front to the tail, and is characterized by its deep blue color and huge graphics in bright green, orange, pink, purple and red colors. The inscriptions “Dubai Expo” and “Be Part of the Magic” appear on both sides of the fuselage. “Dubai Expo” and the opening and closing months “October-March” were written on the hoods.

In addition, on both sides of the fuselage, the daring girl made famous in the Emirates commercial is shown standing atop the Burj Khalifa inviting a visitor to the event, carrying a plaque reading: “See you there” and “Dubai Expo Oct-Mar 2022”.

The Emirates name in English, Emirates, which appears in red letters on the belly of all Emirates aircraft while in flight, has been replaced by Dubai Expo in orange symbolizing opportunities, one of the Expo themes, raising awareness of the event across the network covered by the giant aircraft over the next six months.

Designed, executed and installed by Emirates technicians, the cladding is not just a sticker, but a complete painting project for the aircraft, which is the largest and first of its kind for Emirates Airlines to date. The creation of the livery required great planning and skill to ensure perfect design and execution.

The aircraft’s original paint has been completely removed and 11 colors have been accurately and uniformly coated. The Emirates team used electrostatic spraying machines and conventional machines to install the various colors using more than 2,500 square meters of cladding materials. All materials were in-house produced in the UV and graphic printer’s workshop, and took many hours to manufacture and implement. The Emirates Appearance Center teams skillfully worked through the challenges of transforming the designs into a 3D aircraft, as well as coordinating the different colors and bringing out the intricate background shades in this unique livery.

The stickers were then placed on the engine hoods as well as the image of the girl holding the welcome sign at the front of the plane. The process of covering the airframe and placing the stickers took 16 days and 4,379 man-hours.

Emirates has traditionally been known for putting special touches on its fleet of Airbus A380s and Boeing 777s. In the past five years alone, the Emirates team has completed nearly 50 unique designs and 100 livery, the most famous of which is honoring the legacy of the late Sheikh Zayed bin Sultan Al Nahyan with a giant poster, as well as Posters of sports tournaments and players, spreading the UAE’s message of tolerance and cultural pluralism, and raising awareness of the issue of illegal wildlife trafficking, among others.

Three Emirates A380s will appear dressed in Expo 2020 Dubai, to shed light on the story of the Expo, and highlight the three themes of one of the largest global events taking place since the start of the pandemic. The three distinctive blue Expo planes add to the 40 aircraft in the Emirates fleet bearing the Expo 2020 Dubai logo, and together they have flown to more than 130 destinations across the Emirates network since 2018.

One of the Emirates aircraft, dressed in the new Expo 2020 Dubai, will serve the airline’s flight to Los Angeles tomorrow (Wednesday, September 29).

Expo 2020 Dubai is the first World Expo to be hosted by the Middle East, Africa and South Asia (EASA) region. The exhibition program, from October 1, 2021 to March 31, 2022, is packed with shows and experiences for all ages and interests, including a rich selection of special weeks and artistic, educational and entertainment programmes. Art and culture audiences as well as foodies and technology enthusiasts will be able to explore pavilions, workshops, experiences, live performances and more. Visitors from different countries can also visit the pavilions of their countries, in addition to 190 national pavilions. Emirates Airlines is participating in the exhibition with a special pavilion focusing on the future of commercial aviation.

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